Privacy policy

TENACIOUS // PRIVACY POLICY

Last updated: June 15, 2026

TENACIOUS | Official Store operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). TENACIOUS | Official Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

  • Contact details including your name, billing address, shipping address, phone number, and email address.

  • Financial information including payment card information, transaction details, and payment confirmations.

  • Transaction information including items you view, add to your cart, or purchase.

  • Communications including any info you send us via customer support inquiries.

  • Device and Usage information including IP addresses, browser types, and interactions with our website.

2. How We Use Your Personal Information

We use your personal information to fulfill orders, process payments, customize your experience, communicate updates, and secure our services against fraud.

  • Mobile Messaging Compliance & Privacy: We value your privacy regarding our SMS/text marketing program. We use your personal information to send you text notifications and marketing updates regarding our upcoming drops. Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates under any circumstances.

     

3. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to legitimate third-party service providers who help run our business, such as Shopify (our hosting platform), Klaviyo (our marketing provider), and our shipping fulfillment partners. We do not sell your personal data.

4. Your Rights, Choices, and Opt-Outs

Depending on where you live, you have the right to access, correct, delete, or port your personal data.

  • To exercise any of these rights, please email your request directly to us at: tenaciouscw@gmail.com.

  • Managing Text Message Preferences: You can opt out of receiving SMS/text marketing mobile alerts at any time by replying STOP to any text message sent from us. For assistance or support regarding our text alerts, reply HELP or email us at tenaciouscw@gmail.com. Message and data rates may apply, and message frequency varies.

  • Managing Email Preferences: You can opt out of marketing emails by clicking the "Unsubscribe" link at the bottom of any email we send.

5. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority. If a child has provided us with personal information, a parent or guardian can contact us at tenaciouscw@gmail.com to request immediate deletion.

6. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices or for regulatory reasons. Any updates will be posted to this page with an updated "Last updated" date.

7. Contact Us

Should you have any questions about our privacy practices, would like to lodge a complaint, or wish to exercise your data rights, please contact us at:

  • Brand Name: TENACIOUS Apparel

  • Email: tenaciouscw@gmail.com